YOLANDA ADAMS, LUPE FIASCO, GUY SEBASTIAN, KENNY WAYNE SHEPHERD AND DIONNE WARWICK ADDDED TO "PLAY IT FORWARD: A CELEBRATION OF MUSIC'S EVOLUTION AND INFLUENCERS" AT THE GRAMMY FOUNDATION®'S 15TH ANNUAL MUSIC PRESERVATION PROJECT, PRESENTED BY SEAGATE

Posted on 01-23-13

YOLANDA ADAMS, LUPE FIASCO, GUY SEBASTIAN, KENNY WAYNE SHEPHERD AND DIONNE WARWICK ADDDED TO "PLAY IT FORWARD: A CELEBRATION OF MUSIC'S EVOLUTION AND INFLUENCERS" AT THE GRAMMY FOUNDATION®'S 15TH ANNUAL MUSIC PRESERVATION PROJECT, PRESENTED BY SEAGATE

YOLANDA ADAMS, LUPE FIASCO, GUY SEBASTIAN, KENNY WAYNE SHEPHERD AND DIONNE WARWICK TO JOIN RODNEY CROWELL, MIKE EINZIGER, EMMYLOU HARRIS, LIANNE LA HAVAS, LEANN RIMES, ED SHEERAN, ANN MARIE SIMPSON AND GEORGE THOROGOOD AND THE DESTROYERS

Prestigious GRAMMY® Week Event Highlights GRAMMY Foundation's Ongoing Work To Safeguard Music's History

WHO:             The GRAMMY Foundation®will host "Play It Forward: A Celebration Of Music's Evolution And Influencers" — the 15th Annual GRAMMY Foundation Music Preservation Project — featuring live musical performances and archival footage from its preservation archives. Performers include GRAMMY® winners Yolanda Adams, Rodney Crowell, Emmylou Harris, LeAnn Rimes, and Dionne Warwick; GRAMMY winner and current nominee Lupe Fiasco; Current GRAMMY nominee Ed Sheeran; Mike Einziger of Incubus, singer/songwriter Lianne La Havas, Kenny Wayne Shepherd, violinist Ann Marie Simpson, multi-platinum recording artist Guy Sebastian, and George Thorogood And The Destroyers, as well as other artists to be announced shortly. The evening's musical director will be Darrell Brown, songwriter/producer, Recording Academy Trustee, and GRAMMY Foundation Board member. Neil Portnow, President/CEO of The Recording Academy® and the GRAMMY Foundation, will be in attendance, along with other prominent music industry leaders and members of The Recording Academy.

WHAT:           "Play It Forward: A Celebration Of Music's Evolution And Influencers" — this year's GRAMMY Foundation Music Preservation Project — will explore the history of legendary influencers in music and the invaluable contributions of those key players, the music they inspired and their impact on the American cultural landscape. This GRAMMY Week celebration promotes the GRAMMY Foundation's mission of recognizing and preserving our musical past, so that future generations can continue to benefit from an appreciation and understanding of those contributions. General admission tickets are $35 per person and premium seating is $45. For tickets and information, visit www.grammyfoundation.org or http://wl.flavorus.com/sabantheatre/PlayItForward, or contact 855.235.2867. "Play It Forward" is sponsored in part by Barefoot Wine & Bubbly, CenterStaging, the Coffee Bean & Tea Leaf, Getty Images Music and Jackson Limousine.

WHERE:          Saban Theatre

                       8440 Wilshire Blvd.

                       Beverly Hills, CA  90211

WHEN:            Thursday, Feb. 7, 2013

                       5:15 p.m.                           Media Check-in (Note: Please arrive promptly. Media using mult-box will be able to plug in decks prior to carpet opening.)

                       6:15–7:15 p.m.                  Red-Carpet Arrivals

                       7:30–9 p.m.                       Guest Speakers and Performances

                       9 p.m.                                Reception

WHY:             Protecting our cultural legacy for future generations is a cornerstone of the GRAMMY Foundation mission. The Foundation recognizes and celebrates the innovation, perseverance and genius evidenced in the stories and music of the pioneers who have woven a rich and colorful cultural fabric. The GRAMMY Foundation Music Preservation Project highlights its year-round activities in support of that mission, from preservation grants to its Living Histories archive. The Project also draws the attention of a wider audience to those efforts, and to the imperiled condition of many of the most historically significant recordings. This concert and screening serves to reintroduce works from these major contributors to the public and educates them about the GRAMMY Foundation's role in preserving our rich cultural heritage.

 

MEDIA R.S.V.P. MANDATORY:

Christina Cassidy/The GRAMMY Foundation/310.392.3777/christina.cassidy@grammy.com 

Hannah Berryman/The GRAMMY Foundation/310.392.3777/hannah.berryman@grammy.com

Joe Schneider/Rogers & Cowan/310.854.8140/jschneider@rogersandcowan.com

 

IMPORTANT INFORMATION: If you are interested in covering this event, you MUST request credentials no later than Friday, Feb. 1. Credentials will be picked up at media check-in on the day of the event. ALL MEDIA MUST BE CREDENTIALED. ALL MEDIA MUST BRING PHOTO I.D. All satellite truck/van parking must be coordinated no later than Friday, Feb. 1.

NOTE: To plug in to a mult-box, media must bring a female XLR cable with a deck. If you cannot accept a line-level feed, also bring an in-line mic-to-line adaptor. Media using mult-box will be able to plug in decks prior to carpet opening.

 The GRAMMY Foundation®  was established in 1989 to cultivate the understanding, appreciation and advancement of the contribution of recorded music to American culture — from the artistic and technical legends of the past to the still unimagined musical breakthroughs of future generations of music professionals. The Foundation accomplishes this mission through programs and activities that engage the music industry and cultural community as well as the general public. The Foundation works in partnership year-round with its founder, The Recording Academy®, to bring national attention to important issues such as the value and impact of music and arts education and the urgency of preserving our rich cultural heritage. For more information, please visit www.grammyfoundation.org.  For breaking news and exclusive content, please follow the GRAMMY Foundation on Twitter @GRAMMYFdn at www.twitter.com/GRAMMYFdn

About Seagate:

From creating Hollywood blockbuster movies and the music that's the soundtrack of people’s lives, to sharing photos and videos on social networks, Seagate storage devices are an integral part of modern life.  Seagate is a worldwide leader in hard disk drives and storage solutions. Learn, discuss, and share the creative process at Facebook.com/SeagateCreative.

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Media Contacts:                                                      

Christina Cassidy or Hannah Berryman                      

GRAMMY Foundation                                          

310.392.3777                                                           

christina.cassidy@grammy.com/hannah.berryman@grammy.com       

 

Joe Schneider

Rogers & Cowan

310.854.8140

jschneider@rogersandcowan.com

 

Nathan Papadopulos

Seagate

408.658.1357

nathan.papadopulos@seagate.com

 

Artist Relations Contact:

 John Paulsen

Seagate

408.658.1806

john.paulsen@seagate.com