GUCCI TIMEPIECES & JEWELRY ANNOUNCES NEW PRESERVATION PROGRAM WITH THE RECORDING ACADEMY® AND THE GRAMMY MUSEUM® AT BASELWORLD IN SWITZERLAND

Posted on 03-23-11

GUCCI TIMEPIECES & JEWELRY ANNOUNCES NEW PRESERVATION PROGRAM WITH THE RECORDING ACADEMY® AND THE GRAMMY MUSEUM® AT BASELWORLD IN SWITZERLAND

BASEL, Switzerland and SANTA MONICA, Calif. (March 24, 2011) — In light of the three-year partnership between Gucci and The Recording Academy® and  the successful launch of the Gucci GRAMMY® timepiece  and jewelry collection  the two partners have teamed up to help preserve one of the most important musical finds in recent years.
 
The GRAMMY Museum® at L.A. Live is leading the effort in assessing a Muzak archive that was recently discovered in a warehouse in South Carolina. The archives included more than 20,000 never-released master recordings of American music dating back to 1934, from jazz to early spiritual. Gucci Timepieces & Jewelry is the first partner to help the GRAMMY Museum support the preservation of this historical musical discovery. The effort will be focused on determining the best way to house, digitize and ultimately release the collection to the public.
 
"It's remarkable that an entire chapter of never-released American music has been discovered in this way," said GRAMMY Museum Executive Director Bob Santelli. "To have the opportunity to release these recordings and help tell their story is an honor. Gucci's preservation efforts in other domains, such as film restoration, fit perfectly with The GRAMMY Museum's commitment to celebrate the legacy of recorded music. We are thrilled to be working with the Gucci team on this important project."
 
Gucci Timepieces & Jewelry and The Recording Academy presented the exciting new project today in Basel, Switzerland, in addition to announcing a Gucci GRAMMY traveling exhibit with interactive features and items from the GRAMMY Museum, including information on the preservation program. Neil Portnow, President/CEO of The Recording Academy, and Santelli joined Gucci CEO Patrizio Di Marco and Gucci Timepieces & Jewelry President Michele Sofisti in announcing the new collaboration. 
 
About Gucci Timepieces & Jewelry
Gucci Timepieces has been designing, developing and manufacturing iconic Gucci watches since the early 1970s. Taking advantage of the worldwide recognition of the Florentine house – and its unique duality in brand positioning, pairing modernity and heritage, innovation and craftsmanship, trendsetting and sophistication – Gucci Timepieces is one of the most reliable and consistent fashion watch brands, with a clear design approach and positioning. Made in Switzerland, Gucci watches are recognized for their design, quality and craftsmanship and are distributed worldwide through the exclusive network of directly operated Gucci boutiques and selected watch distributors. Since January 2010, Gucci Timepieces has also been distributing the Gucci Jewelry collections, capitalizing on the expertise gained in the watch sector and leveraging the synergies between the watch and jewelry industries. For more information about Gucci Timepieces & Jewelry, please visit www.guccitimeless.com.
 
About The Recording Academy
Established in 1957, The Recording Academy is an organization of musicians, producers, engineers and recording professionals that is dedicated to improving the cultural condition and quality of life for music and its makers. Internationally known for the GRAMMY Awards — the preeminent peer-recognized award for musical excellence and the most credible brand in music — The Recording Academy is responsible for groundbreaking professional development, cultural enrichment, advocacy, education and human services programs. The Academy continues to focus on its mission of recognizing musical excellence, advocating for the well-being of music makers and ensuring music remains an indelible part of our culture. For more information about The Academy, please visit www.grammy.com. For breaking news and exclusive content, join the organization's social networks as a follower on Twitter at www.twitter.com/thegrammys, a Facebook fan at www.facebook.com/thegrammys, and a channel subscriber at www.youtube.com/thegrammys.
 
 
Media Contacts:
 
Katia Cicconetti
GUCCI Timepieces and Jewelry
+41 32 732 05 55
 
Jaime Sarachit
The Recording Academy
 +1 310.392.3777