Academy Unveils GRAMMY Artists Revealed Series

August 24, 2009 -- 10:11 am PDT

Intimate concert presented by MasterCard to feature GRAMMY winner Pat Benatar

GRAMMY.com

The Recording Academy will host the first-ever installment of its GRAMMY Artists Revealed series, presented by MasterCard, as part of its continuing tradition of celebrating musical excellence and diversity throughout the year. The inaugural event will be held Oct. 7 at Nokia Theatre Times Square in New York City and will feature four-time GRAMMY winner Pat Benatar with guitarist Neil Giraldo.

The event is part of a new series that gives music fans the opportunity to see their favorite artist perform in a city and/or venue that was significant in establishing their career. In addition to performing a number of songs from their catalog, the up-close-and-personal, storyteller-style format allows artists to share anecdotes about their musical journey to the GRAMMYs.

"The new GRAMMY Artists Revealed events will celebrate revered artists and their personal road to the GRAMMYs," said Neil Portnow, President/CEO of The Recording Academy. "We are proud to kick off this series with one of the most talented artists in pop/rock history, Pat Benatar. And we are honored to partner with MasterCard, an organization that is truly committed to music, to deliver these unique experiences."

"We're ecstatic The Recording Academy has asked us to share our road to the GRAMMYs story," said Benatar and Giraldo. "Winning a GRAMMY Award is the highest achievement for an artist, and the opportunity to perform in an intimate venue for our fans in the city where it all began is even more thrilling."

"MasterCard is thrilled to provide our loyal cardholders the opportunity to see one of the most iconic artists of the '80s in an up-close-and-personal concert," said Chris Jogis, senior vice president, U.S. marketing, MasterCard Worldwide. "Thanks to The Recording Academy, we are able to create unforgettable experiences exclusively for our MasterCard cardholders to show them our appreciation for their loyalty."

Born and raised in New York, Benatar is a singer best known for her mezzo-soprano vocal range and establishing herself as one of rock's top vocalists and one of music's top-selling female artists. She began singing regularly in the New York City area in the '70s, where she was discovered at the Catch a Rising Star club and signed by Chrysalis Records. Backed by a band led by Giraldo, Benatar had a string of gold and platinum albums in the 1980s and 15 Top 40 singles. Additionally, she garnered an unprecedented four consecutive GRAMMY Awards for Best Female Rock Vocal Performance from 1980 to 1983 for Crimes Of Passion, "Fire And Ice," "Shadows Of The Night," and "Love Is A Battlefield." Of the 10 GRAMMY Award ceremonies in the 1980s, Benatar was nominated for Best Female Rock Vocal Performance eight times, and also earned a GRAMMY nomination in 1985 for "We Belong" and was a participant on the GRAMMY-nominated Artists United Against Apartheid single, "Sun City."