Academy Launches GRAMMY Celebration Concert Tour

February 24, 2009 -- 10:39 am PST

Presented by T-Mobile Sidekick, five-city tour to feature GRAMMY artists Leona Lewis, LL Cool J and Katy Perry

GRAMMY.com

The Recording Academy and T-Mobile USA Inc. announced the group of GRAMMY-winning and -nominated artists who will be a part of the 2009 GRAMMY Celebration Concert Tour Presented By T-Mobile Sidekick. The five-city concert tour will be a collaboration of established and up-and-coming artists including Leona Lewis, LL Cool J and Katy Perry.

This marks the second consecutive year for the Tour, which will kick off in Los Angeles at the Hollywood Palladium April 9 with a performance by GRAMMY nominee Lewis. The Tour will continue with a stop in San Francisco at The Warfield on April 14 and Boston at the House of Blues on April 28. GRAMMY nominee Perry will perform in Miami at The Fillmore Miami Beach at the Jackie Gleason Theater on May 13 and two-time GRAMMY winner LL Cool J will conclude the Tour in New York City at Terminal 5 on May 28.

The GRAMMY Celebration Concert Tour Presented By T-Mobile Sidekick is a unique and intimate musical experience honoring The Recording Academy's extraordinary heritage, providing music and Sidekick fans the opportunity to be a part of a truly exclusive concert experience.

A limited number of tickets for each performance will be available only through special, in-store contest giveaways at select T-Mobile retail locations in the five concert cities. T-Mobile Sidekick will support the concert tour with an integrated marketing campaign including grassroots support with street-team activations and in-market radio promotions, as well as an extensive online experience at www.sidekick.com. The online component will include exclusive concert event information, photos and activities including the chance to enter to win a VIP concert package. No purchase is necessary to enter or win the VIP concert package.

"T-Mobile is thrilled to once again provide our customers the opportunity to see some of their favorite artists in up-close-and-personal concerts," said Mike Belcher, vice president of branded communications and experience marketing, T-Mobile USA Inc. "With The Academy's support, we will once again create unforgettable experiences exclusively for our Sidekick customers and music fans to show them our appreciation for their enthusiasm and loyalty."

"The concert tour will celebrate diversity in music by bringing together artists from all musical genres including pop, rock and hip-hop," said Evan Greene, Chief Marketing Officer of The Recording Academy. "We are proud to partner once again with a brand that is committed to music, and we look forward to further establishing this concert series that delights both music and Sidekick fans alike."

Details on all of the scheduled performers, which will include rock, pop, R&B, and hip-hop artists, will be available in the coming weeks.