2009-2010 Community Services Report

Each year, the GRAMMY Foundation gathers the stories of the past 12 months in our Community Services Report. For this report, we are combining the activities into a two-year report covering 2009 and 2010. What you'll discover in these stories are highlights that mark some of our accomplishments and recount the inspiring moments that affirm our mission and invigorate our programs throughout the years. Since 2007, we've chosen to tell our stories of the past fiscal year's achievements in an online version of our report — to both conserve resources and to enliven the account with interactive features. We hope you enjoy what you learn about the GRAMMY Foundation and welcome your feedback.

Mission

The GRAMMY Foundation was established by The Recording Academy to cultivate the understanding, appreciation, and advancement of the contribution of recorded music to American culture — from the artistic and technical legends of the past to the still unimagined musical breakthroughs of future generations of music professionals.

Our Education Programs

Under the banner of GRAMMY in the Schools, the GRAMMY Foundation produces and supports music education programs for high school students across the country throughout the year. The GRAMMY Foundation's GRAMMY in the Schools website provides applications and information for GRAMMY in the Schools programs, in addition to student content.

GRAMMY Career Day is held on university campuses and other learning environments across the country. It provides students with insight into careers in music through daylong conferences offering workshops with artists and industry professionals. 2009 and 2010 represent the 21st and 22nd seasons of GRAMMY Career Day. The continuing support of the Ford Motor Company Fund allowed us to offer the GRAMMY Career Day experience in six additional cities over the two-year period. Since 1988, more than 208,540 students have benefitted from GRAMMY Career Day.

Click here for a complete list of 2010 GRAMMY Career Day locations. Click here for a complete list of 2009 GRAMMY Career Day locations.

GRAMMY SoundChecks allow students to attend the professional soundchecks of a broad range of emerging and established touring artists, along with technical and industry professionals, to give young people perspectives on music careers through conversations about the specifics of their jobs and the necessary tools and education required for success.

In 2010, 71 events were conducted — the largest number to date — with a total of 44 artists. Click here for a complete list of 2010 GRAMMY SoundChecks.

In 2009, the Foundation held 72 GRAMMY SoundChecks in more than 20 cities. Click here for a complete list of 2009 GRAMMY SoundChecks.

Just as the GRAMMY Award recognizes excellence in recording, the GRAMMY Signature Schools program, presented by the Gibson Foundation with support from the Ford Motor Company Fund, honors top public high school music programs with cash grants. Understanding that many schools struggle to maintain a quality program — particularly in rural and urban areas — the Foundation established the GRAMMY Signature Schools Enterprise Award for needs-based applicants in under-served communities. Since the program's inception, 662 public high schools were selected as GRAMMY Signature Schools and awarded $852,000 in grants. GRAMMY Signature Schools is approved by the National Association of Secondary School Principals and MENC: The National Association for Music Education. In 2010, 12 public high schools representing 11 cities and 9 states were selected as GRAMMY Signature Schools. In 2009, we doubled the number of Enterprise Award winners to six and gave them grants of $5,000 each. In an effort to expand the program's effectiveness and increase the overall quality of applications, the GRAMMY Foundation, with help from the Ford Motor Company Fund, developed, and launched a grant writing workshop in three markets. In 2009, 14 public high schools representing 13 cities and 10 states were selected as GRAMMY Signature Schools.

Click here for a complete list of the 2010 GRAMMY Signature Schools. Click here for a complete list of the 2009 GRAMMY Signature Schools.

The GRAMMY Jazz Ensembles program selects top high school instrumentalists and singers and brings them to the host city of the GRAMMY Awards for a once-in-a-lifetime experience where they rehearse, perform, and record together — often with GRAMMY Award-winning guest artists — at a series of high profile GRAMMY Week events. In 2010, highlights included an appearance on the 52nd Annual GRAMMY Awards telecast with Dave Matthews. The program, in its 18th year, selected 28 high school singers and instrumentalists representing 26 cities and 12 states. In addition, nearly $2 million in scholarships is offered to many ensemble members by Berklee College of Music, Manhattan School of Music, New School for Jazz and Contemporary Music, and USC Thornton School of Music.

The 2009 program, in its 17th year, selected 30 high school singers and instrumentalists representing 23 cities and 13 states. In addition, nearly $2 million in scholarships is offered to many Ensembles members by Berklee College of Music, Manhattan School of Music, New School for Jazz and Contemporary Music, and USC Thornton School of Music. We partnered with the Beyond the Bell branch of the Los Angeles Unified School District to pilot a vocal audition workshop. Singers in Los Angeles and Compton, Calif. signed up to attend the workshop, where they received basic instruction in healthy vocal technique, learned about the connection of jazz to other popular genres, and were coached on general audition techniques. Lastly, they were taught the two songs that are required for the GRAMMY Jazz Ensembles audition. After practicing for a week, 22 of the youngsters came back the following Saturday, and we video recorded their audition for the GRAMMY Jazz Ensembles.

"I just wanted to say thank you so much for making GRAMMY Jazz Ensembles one of the best experiences of my life. I've learned so much about the nuances of jazz music and vocal performance; I have come back to school viewing music in a totally different way. I also made so many friends who are extremely talented and they encourage me to be better. (Going to the GRAMMYs was crazy fun too!) Thanks to you all, I have many stories to tell, and I have made my family and friends so proud of me."

— 2010 GRAMMY Jazz Ensembles Participant

Click here for a complete list of the 2010 GRAMMY Jazz Ensemble selectees.

Click here for a complete list of the 2009 GRAMMY Jazz Ensemble selectees.

This program is supported in part by Capitol Studios & Mastering (EMI Music Group), the Ella Fitzgerald Charitable Foundation, Guitar Center Hollywood, Shure, SmartMusic, Spaghettini Italian Grill and Lounge, and Zildjian.

GRAMMY Camp is an interactive residential summer program for students that focuses on all aspects of the commercial music industry.

The curriculum is led by core faculty, guest artists, and music professionals, across a range of career tracks. GRAMMY Camp covers all aspects of creating, performing, and recording, and it culminates in media projects, CD recordings, and/or showcase performances. In the summer of 2010, Converse came onboard and allowed GRAMMY Campers to participate in their "Connectivity Campaign."

An additional element that was incorporated into the curriculum included the Social Networking and New Media Activity, during which guest professionals worked with teams of campers to create and identify strategies to promote camper-created viral videos. GRAMMY in the Schools program alumni were enlisted to help with new media and social networking for these outreach efforts.

In the summer of 2009, a feature-length documentary, Happy On The Ground, was filmed during GRAMMY Camp.

"Wow! I couldn't be more pleased with the impact the GRAMMY Camp has had on this young man. With all of the stresses and struggles he's been facing as a teenager, I am so very grateful for the positive influence that your hard work and the GRAMMY Camp experience has had on him. Thank you all from the bottom of my heart!"

— 2010 GRAMMY Camp Parent

"Before I entered GRAMMY Camp, I was writing songs in my room as a cathartic practice. Now I'm singing songs regularly to an audience! The GRAMMY Foundation has changed my life and shaped my accomplishments, and without you, none of that would've been possible. I'm really nervous about entering college, but I know if I have half of the support system that the GRAMMY Foundation has given me, I will be just fine."

— 2010 GRAMMY Camp Participant

The program is hosted by the University of Southern California Thornton School of Music and supported in part by ASCAP, Best Buy, BET, Coca-Cola, CenterStaging, Converse, the Ella Fitzgerald Charitable Foundation, Epiphone, the Ford Motor Company Fund, Guitar Center Hollywood, the Hot Topic Foundation, JBL by Harman, the Les Paul Foundation, Line 6, Mackie, Remo, Shure, and USC Thornton School of Music.

"Thank you so much for your amazing week with our son. It takes special people to be able to listen to the needs of young talent. Our son had never experienced anything like this before. The fact that you cared about his success, and took the time to ensure he had a phenomenal experience means so much to us."

— 2009 GRAMMY Camp Parent
Grand Rapids, Mich.

The program is hosted by the University of Southern California Thornton School of Music and supported in part by ASCAP, the Ella Fitzgerald Charitable Foundation, the Ford Motor Company Fund, and USC Thornton School of Music.

Click here for a complete list of 2010 GRAMMY Camp selectees.

Click here for a complete list of 2009 GRAMMY Camp selectees.

Our Preservation & Advancement Initiatives

The GRAMMY Foundation's preservation and advancement initiatives foster dialogue about the compelling issues facing the music industry, support projects that increase the understanding of music and its role in society and raise public awareness of the urgent need to preserve our nation's recorded sound legacy.

The Grant Program, with funding generously provided by The Recording Academy, awards grants annually to organizations and individuals in two categories: scientific research studies that advance our knowledge of the impact of music on the human condition, and archive projects that implement or plan the preservation of the music and recorded sound heritage of the Americas for future generations. The Grant Program is seeing more and better qualified applicants each year, and this results in our funding outstanding, meaningful, and diverse projects. In 2010 — the grant program's 23rd year — grants were awarded to nine recipients in the United States, Canada and the Dominican Republic. Funds supported a range of research, archiving, and preservation projects on subjects including: investigating links between pre-school children's rhythm ability and their pre-reading skills; completing the preservation and digitization of the world's most complete collection of commercially recorded Mexican-American vernacular music; and creating a preservation plan for the collection of recordings of Roy Harris, a renowned 20th century American classical music composer. Fiscal year 2009 saw a 75 percent decrease in available funds; however, 11 exceptional projects were funded.

Click here for a complete list of 2010 Grant Program recipients.

Click here to see a complete list of 2009 Grant Recipients.

The GRAMMY Living Histories program preserves on visual media the rich life stories of recording industry professionals and visionaries who helped create our musical heritage. Footage is used by the GRAMMY Foundation and partner organizations to develop educational programs that tell the unique stories of our musical history.

In 2010, interviews were conducted and filmed with Marshall Grant, Howard Grimes, Charles Hodges, Leroy Hodges, and Teenie Hodges.

Twenty-two GRAMMY Living Histories interviews were conducted in 2009. To date, 206 living histories interviews have been conducted.

Click here to see a complete list of 2009 GRAMMY Living Histories participants

The Music Preservation Project showcases the important work of the Foundation and other institutions in preserving musical history.

Each year during GRAMMY Week, the GRAMMY Foundation produces an event designed to heighten public awareness of our work. In 2010, Cue The Music explored the invaluable contributions of music to television and its influence on the American cultural landscape. Presented in partnership with the Paley Center for Media, the evening featured footage of historical significance including clips from music in variety shows, television themes, and sitcoms while also taking a look at how television has become a 21st century medium for breaking new artists.

The program included live performances from the late GRAMMY-winning legend Solomon Burke, GRAMMY-winning artist Colbie Caillat, Melanie Fiona, the Fray, Latin GRAMMY winner Jorge Moreno, GRAMMY-winning singer/songwriter Jason Mraz, and GRAMMY-winning songwriter Pat Monahan.

In 2009, Music in Focus celebrated the parallels in creative expression between music and photography and featured the work of renowned photographers Danny Clinch, Robert Knight and the late legendary jazz photographer Herman Leonard. The evening was hosted by music journalist Kurt Loder and included live performances from GRAMMY winning artists Daniel Lanois and Lucinda Williams, as well as guitarists Tyler Bryant and Kenny Wayne Shepherd, and GRAMMY nominee Sara Bareilles. The performers played to a sold out house of approximately 1,200 enthusiastic guests at the historical Wilshire Ebell Theatre.

The GRAMMY Foundation was also instrumental in writing and successfully passing the National Recording Preservation Act. This legislation created a National Recording Preservation Board that works with the Librarian of Congress and the public to select entries for the National Recording Registry, ensuring the preservation of these designated historic recordings.

Since passage of the act in 2000 and its reauthorization in 2008, 300 recordings have been added to the registry.

The Entertainment Law Initiative is comprised of three components: a legal seminar series, a national scholarship essay competition for law students and a high-profile luncheon during GRAMMY Week that is attended by students, music attorneys, executives, and members of The Recording Academy. Since its inception in 1999, the Entertainment Law Initiative has granted $132,000 in scholarships to aspiring law students.

The Entertainment Law Initiative's Annual Scholarship Luncheon continued over the course of 2009 and 2010. Attendance increased to more than 400 and revenue topped the $200,000 mark. ELI also increased its writing competition workshops at law schools around the country. The workshops are designed to demystify the process of entering the competition, increase submissions and awareness, and provide interaction with top entertainment attorneys. In total, more than 30 workshops were presented over the past two years.

ELI's Legal Seminar Series conducted panel presentations at the CMJ Music Marathon in 2009, the Benjamin Cardozo School of Law in 2009 and 2010, as well as DePaul University and the South by Southwest Music Conference.

"It was one of the most beneficial things I did during law school. The ELI program is extremely well-run and the events, networking, and hospitality were second to none. Being published in a major legal journal has also paid incredible dividends. This is not just a writing contest...ELI is a career changer in every sense."

— Tim Kappell 2009 ELI Runner-Up
Loyola University, New Orleans

"The ELI experience confirmed the reasons I have been involved in the creation and business of music for as long as I can remember. Great people, amazing events and the chance to be a part of it all."

— Joe Merante 2009 ELI Runner-Up
New York Law School

Fundraising Initiatives

Throughout the year, the GRAMMY Foundation benefits from our GRAMMY Charity Online Auctions, which feature exclusive VIP experiences and memorabilia presented in partnership with Kompolt at www.ebay.com/grammy.

Some 2010 highlights included the launch of the first annual "Black Friday" auction, which launched the day after Thanksgiving and targeted the massive amounts of shoppers looking for deals on the biggest shopping day of the year! The GRAMMY Foundation also brought one-of-a-kind VIP experiences to the public such as tickets to a private house concert featuring Josh Groban, tickets to the Idol Gives Back taping of "American Idol" and a VIP concert and meet- and-greet with Rihanna! Our auctions also featured exclusive music memorabilia singed by Green Day, Pink, Ringo Starr, and many many more.

Some 2009 GRAMMY Charity Online Auction highlights included the opportunity to be a character built to your specifications in the "Madden10" Electronic Arts game, and a VIP meet-and-greet experience with Kathy Griffin, a concert VIP experience with Katy Perry, a hot Daisy Rock guitar signed by teen sensations Miley Cyrus and Taylor Swift, and much more.

During GRAMMY Week 2010, the GRAMMY Foundation launched a new fundraising event — GRAMMY In The Schools Live! — A Celebration of Music & Education sponsored by the Ford Motor Company Fund with support from 94.7 the WAVE. This special evening, which was open to the public, showcased the GRAMMY Jazz Ensembles, along with student alumni from GRAMMY Camp and GRAMMY Signature Schools, with special guest artists Mindi Abair, Brian Culbertson, and Boney James.

On July 23, 2010, Keith Urban, three-time GRAMMY winner and one of country music's most successful and influential artists, headlined the GRAMMY Foundation's signature benefit Starry Night concert at the Los Angeles Tennis Center at the University of California, Los Angeles. Urban was also GRAMMY Camp's honorary dean and he offered an impassioned message during the sold-out, two-hour concert.

As part of the event, six GRAMMY Camp participants were called up to the stage to perform Urban's No. 1 hit "Days Go By." The crowd reacted with thunderous applause. Rising folk/rock stars the Avett Brothers opened the benefit. Starry Night was sponsored in part by Coca-Cola and TastingRoom.com. This event was presented in association with the Farmers Classic tennis tournament presented by Mercedes-Benz, and was held three nights prior to the tournament's opening. Starry Night benefitted the GRAMMY Foundation's GRAMMY in the Schools music education programs and the Southern California Tennis Association's foundation.

Following a successful fundraising program launched for MusiCares in 2009, the GRAMMY Foundation initiated a series of House Concerts in 2010. These intimate evenings, which were hosted by Board members, offered superb hors d'oeuvres and beverages and featured acclaimed performances by Josh Groban, Corinne Bailey Rae and LeAnn Rimes to benefit the GRAMMY Foundation.

The GRAMMY Foundation's GRAMMY in the Schools initiatives would not be possible without the remarkable support received from a number of corporate partners:

Campbell's Labels for Education
In 2009 the GRAMMY Foundation was named the first philanthropic partner of the newly refreshed Labels for Education program. The GRAMMY Foundation secured a number of high profile "Artist Ambassadors" to join the LFE effort. These ambassadors made appearances at selected schools to emphasize the importance of music education. In addition, the GRAMMY Foundation created an exclusive curriculum entitled "Discovery Through Music." The curriculum focuses on using music as a tool for learning across many different disciplines. It is offered free to any school that signs up for LFE.

The GRAMMY Foundation continued its partnership with LFE in 2010. In-store promotions featuring the GRAMMY Foundation were run in regional supermarket chains.

By the end of fiscal year 2010 the Discovery Through Music curriculum had been downloaded by over 12,000 schools nationwide.

Best Buy
At National GRAMMY Career Day in 2010, Best Buy pledged to partner with the GRAMMY Foundation to raise $1 million in funding to support music education programs in schools around the country. Funding will be raised from a variety of cause marketing activities over the course of the year.

Sound Matters
Sound Matters is a cause marketing partnership between the GRAMMY Foundation, the Starkey Hearing Foundation and Best Buy. Launched in 2008 the campaign continued through both 2009 and 2010 focusing on the sale of in-ear headphones at over 900 Best Buy stores around the country. The campaign also reinforces the importance of hearing conservation among young music fans.

Ford Motor Company Fund
The Ford Motor Company Fund provided support for GRAMMY Career Day programs and GRAMMY Signature School Awards in six selected markets in 2009 and 2010. Additionally, a full scholarship to GRAMMY Camp was offered to a high school music student from each participating market.

Converse
Converse came aboard as a first time GRAMMY Camp sponsor in 2010. In addition to financial support, Converse incorporated GRAMMY Camp students in their Connectivity Campaign.

Gibson Foundation
The Gibson Foundation continued its funding support for GRAMMY Signature Schools and GRAMMY Career Day nationally.

All of the GRAMMY Foundation's GRAMMY in the Schools initiatives benefit from the funds raised through these partnerships. We offer our deepest thanks and appreciation to these partners for their vision and creativity in finding new and unique ways to develop the funding necessary to continue our music education programs.

Your Support

As our industry responds to current technological and economic shifts, the need to broaden and sustain our mission increases. Your help is more important now than ever. When considering a charity for your personal contribution or corporate affiliation, please remember that you can make a real difference in the lives of the people we serve through support of the GRAMMY Foundation.

To see a list of generous supporters from our 2010 fiscal year, click here.

To see a list of generous supporters from our 2009 fiscal year, click here.

To view financial information for the 2010 fiscal year, click here.

To view financial information for the 2009 fiscal year, click here.

View a PDF of this report.

The GRAMMY Foundation
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www.grammyfoundation.org
www.grammyintheschools.com

The GRAMMY Foundation Community Services Report is published by:
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©2009 and 2010 GRAMMY Foundation

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